Luxury formulas at affordable prices

Our mission is to create a brand thats fun on the outside but serious on the inside with plant-based, nutritional formulas that transforms the skin from within - without breaking the bank!

Female founded + female run

Female founded + female run
Mission-driven on putting our customers first

"As a life-long eczema sufferer, I wanted to create a line of clean, high-perfomance cosmetic products that included plant-based actives and better-for you formulas at an affordable price.

I hope that we can elevate the beauty industry to a better place by challenging it with non-toxic formulas. We aim to do better when it comes to sustainability, providing consumers with more sustainable, recyclable and refillable packaging options."

Mum, Chemical Engineer, Chief Dreamer, Founder of The Beauty Crop

Formula First

Made with plant-based actives that makes your makeup act like skincare


Better for you beauty

We crop out animal testing, fear-mangering, bad vibes, while reducing single use plastic

Disrupt affordable beauty

We want to set the bar for high-performing vegan formulas with recyclable packaging at accessible price points

Delight, empower & inspire

We believe above all beauty should be fun and inclusive, we are driven by our customers to continuously innovate



We believe that the same ingredients which are good for your body are also great for your skin.


We do not formulate with ingredients which have been clinically shown to be toxic, carcinogenic or irritants that compromise the health of your skin.

Oui Cherie Primer

"A few swipes of this stuff leaves skin nourished and prepped for long-haul make-up days. If you need proof of its perfomance, you need only look to the countless TikTokers raving about its powers."

- Grazia UK

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