The Beauty Crop Turns 10: Celebrate with Our Limited Edition Birthday Collection! 🎉

It’s hard to believe that it’s been a whole decade of The Beauty Crop! From humble beginnings to now being on the shelves of major retailers like Boots, this journey has been incredible, and we owe it all to you. To mark our 10th birthday, we’ve launched an exclusive collection filled with your all-time favourites and exciting NEW products, each with a special birthday twist!

Join the party as we unveil our limited-edition collection, featuring viral bestsellers like the Oui Cherie Setting Mist, new eyeshadow palettes, lip tints, brush sets & more! This collection has everything you need to go from dates-in-the-day to parties-all-night!

From Our First Sale to TikTok and Beyond 💫

From our very first sale in 2015, to going viral on TikTok with our Oui Cherie Mist, and now gracing the shelves of Boots across the UK, the past 10 years have been filled with milestones we couldn’t have imagined. We’re so proud to share this journey with you and look forward to many more years ahead.

A Closer Look at the 10th Birthday Collection ✨

Whether you’ve been here since the start or new to The Beauty Crop family, this special collection is the perfect celebration. Starting from just £9, there’s something for everyone!

Limited Edition Oui Cherie Setting Mist & Primer: Birthday Edition

 

The same Oui Cherie mist & primer that you know & love, but with a limited edition gold cap that’s going to add a little glamour to your makeup bag! Also sold as a limited edition boxed Prime & Set Duo.

Birthday Edition Gold Eyeshadow Palette

Celebrate in style with our brand-new Gold Edition Eyeshadow Palette! Featuring 6 creamy mattes and 6 shimmer toppers in gorgeous nude and brown shades, this palette is perfect for both everyday wear and glammed-up evening looks.

Oui Cherie Lip Tint: Birthday Edition

Say hello to the Oui Cherie Lip Tint in its stunning birthday edition packaging. Infused with Cherry Extract and Hyaluronic Acid, this silky tint keeps your lips hydrated while delivering the classic Oui Cherie red you love.

Lipped Cream Lip Oil in ‘Sparkler’

Add a touch of shimmer to your pout with the Lipped Cream Lip Oil in Sparkler, a beautiful berry shade with a non-sticky, moisture-rich formula. Enriched with Jojoba Oil and Vitamin E, this lip oil nourishes your lips while giving them a radiant party-glow.

Birthday Edition Peptide Calm Lip Treatment: Shade Birthday Cake

Our iconic lip treatment gets a party-ready upgrade with the Birthday Cake shade— a sheer cherry tint with fine gold shimmer. This viral favourite soothes and hydrates while adding a festive pop of colour.

Lipped Cream Lip Liner in Red Velvet

Achieve flawless lips with the Lipped Cream Lip Liner in Red Velvet. This rich, long-lasting red shade is intensely pigmented, making it the perfect partner for your birthday party makeup.

Birthday Edition Mini Brush Set

This mini brush set is everything you need for flawless on-the-go application! Packaged in a super cute case, these four essential brushes are perfect for all your makeup looks, from subtle daytime vibes to dramatic evening glam.

Moments to Remember ✨

It’s been an unforgettable 10 years, and we’ve made so many memories along the way. Here are some of our biggest moments:

  • October 2014: The Beauty Crop was born!
  • January 2015: Our very first sale!
  • August 2021: Launched the viral Oui Cherie Mist + Primer.
  • February 2022: Took over TikTok with our launch on TikTok Shop.
  • May 2023: Introduced our first-ever SPF product.
  • July 2024: The Beauty Crop made its in-store debut at Boots.

Thank You for 10 Amazing Years 💖

We couldn’t have done it without your love and support, and we’re so excited for what the future holds. We hope you enjoy every moment of our 10th Birthday Collection, and we can’t wait to keep growing with you for many more years to come.

With love,
The Beauty Crop Team xox

Shop the collection here. 

"The Beauty Crop has been going strong for ten years now, thanks to all the love and support from our awesome community. We're so grateful for the opportunity to have created products that so many of you love. This special birthday collection is a love letter to our loyal customers. We hope it brings you joy and confidence every time you use it! 

 

- Ning Cheah, Founder of The Beauty Crop